How Taylor Swift is Manipulating Fans with "End Game" Video - Reputation and Swift's Career Strategy

https://www.youtube.com/watch?v=2QLBZ8EKhoA

I've been a big fan of Taylor Swift ever since her first self-titled album in 2006. Throughout her career, I've watched the evolution of her style and musical choices over the course of her following studio albums- Fearless (2008), Speak Now (2010), Red (2012), 1989 (2014) and now Reputation (2017).

Buy or Stream #reputation: http://amzn.to/2DGVDTZ

I wanted to examine Taylor's latest video for End Game, where she travels from Miami to London to Tokyo while partying hard with her friends. Watch for examples of Taylor's most obvious lyricism, which gives insight into her PR strategy for making the most money off of her album sales, ticket sales to her stadium tour, and merchandise sales. We also examine how Taylor's efforts to distance herself from her personas of the past may be alienating fans even more. Plus, how her beef with Nicki Minaj on Twitter, Kim Kardashian on Snapchat, and Kanye West at the VMA's have all given Taylor some major career trouble. Subscribe for more pop culture videos from me every week!